A business advises clients on destinations and arrangements, then books flights, hotels, and tours on their behalf. That business is a travel agency. It sits between the traveler and the suppliers of travel services.

Traditional agencies operate storefronts or call centers; online agencies provide self-service booking with varying levels of human support. Agents add value through expertise, package access, problem resolution, and time savings. Commission structures and service fees fund the business model.

The rise of direct online booking reduced the role of agencies for simple trips, yet complex itineraries, group travel, cruises, and high-end journeys still often go through agents. A good agent anticipates issues and provides a single point of contact when things go wrong.

• Business that arranges travel for clients
• Books transport, lodging, and related services
• May operate physically, online, or both
• Adds value through expertise and support