Effort without direction dissipates. A goal is a desired future result that an individual or organization commits to achieve.

Effective goals are specific enough to guide action and measurable enough to reveal progress. They cascade from mission and strategy into departmental and personal targets. Stretch goals can inspire; impossible goals demoralize. The right balance depends on context and culture.

Writing goals down and reviewing them regularly raises the odds of achievement. Goals that conflict with one another or with incentives create confusion. Organizations that align goals across levels reduce wasted motion and internal friction.

• Desired future result that guides action
• Most useful when specific and measurable
• Cascades from strategy to individual targets
• Requires review and alignment across levels