Public relations (PR) is the practice of managing the spread of information between an organisation and the public. It aims to build and maintain a positive reputation, handle crises, and foster good relationships with stakeholders, including customers, employees, investors, and the media.

PR activities include press releases, media relations, social media engagement, event planning, and crisis communication. Unlike advertising, PR seeks earned media coverage rather than paid placements. Effective PR is ethical, transparent, and aligned with the organisation's values.

Key points

• Managing information between organisation and public
• Builds reputation and relationships
• Includes media relations and crisis communication
• Earned media rather than paid