🧪A/B Testing (Business & Marketing)

Comparing two versions of a webpage or app against each other.

📢Advertising

The action of calling public attention to a product or service.

🤝Affiliate Marketing (Business & Marketing)

A performance-based marketing where a business rewards affiliates for each visitor or customer.

🔄Agile Methodology

An iterative approach to project management and software development.

😇Angel Investor

An affluent individual who provides capital for a business startup.

📊Balance Sheet (Business & Marketing)

A financial statement that reports a company's assets, liabilities, and equity.

🔄Behavioral Segmentation

Dividing the market by consumer behavior.

📏Benchmarking (Business & Marketing)

Comparing business processes and performance metrics to industry bests.

🏆Best Practice

A method or technique that has consistently shown superior results.

🏛️Board of Directors (Business & Marketing)

A group of people who jointly oversee the activities of a company.

👢Bootstrapping

Building a company from personal finances or from the operating revenues of the new company.

🏀Bounce Rate

The percentage of visitors who leave a website after viewing only one page.

📢Brand Awareness (Business & Marketing)

The extent to which consumers are familiar with a brand.

💎Brand Equity (Business & Marketing)

The commercial value derived from consumer perception of a brand name.

🧩Brand Extension

Using an established brand name on a new product.

🎨Brand Identity (Business & Marketing)

The visible elements of a brand that identify and distinguish it.

❤️Brand Loyalty

The tendency of consumers to continue buying the same brand.

📍Brand Positioning

The place a brand occupies in the mind of consumers.

⚖️Break-Even Point

The point at which total cost and total revenue are equal.

🚀Business Accelerator

A program that provides funding and mentorship to startups in exchange for equity.

📊Business Analysis

Evaluating the potential profitability of a new product.

⚖️Business Ethics (Business & Marketing)

The study of appropriate business policies and practices.

🏠Business Incubator

An organization that helps startup companies develop by providing services like management training.

📋Business Model (Business & Marketing)

A company's plan for making a profit.

📄Business Plan

A written document describing the nature of the business and its goals.

🏢Business-to-Business

Commerce between businesses.

🛒Business-to-Consumer

Commerce between a business and a consumer.

📣Call to Action (Business & Marketing)

An instruction to the audience to provoke an immediate response.

💸Cash Flow (Business & Marketing)

The net amount of cash and cash equivalents being transferred in and out of a business.

👔Chief Executive Officer (Business & Marketing)

The highest-ranking executive in a company.