A public or public-private organization promotes a city, region, or country as a place to visit and supports the local tourism sector. That organization is a tourism board. Its work includes marketing, information services, and sometimes quality standards or research.

Tourism boards run advertising campaigns, attend trade shows, maintain visitor websites, and operate information centers. They may coordinate with airlines, hotels, and attractions to develop products and events. Crisis communication during natural disasters or safety incidents also falls within their remit.

Funding comes from government budgets, tourism taxes, or industry contributions. Effectiveness is measured in visitor numbers, spending, and length of stay. A capable tourism board helps a destination compete without overselling what it can sustainably deliver.

• Organization promoting tourism to a specific place
• Handles marketing, information, and industry coordination
• May be public, private, or mixed in structure
• Supports destination competitiveness and reputation