A seller signs an agreement authorizing a broker to market a property and offering compensation if it sells. That agreement and the resulting public offer of the property constitute a listing. The property is then “listed” for sale or rent.

Common forms include exclusive right-to-sell listings, exclusive agency listings, and open listings. The listing agreement sets the price, duration, commission, and marketing permissions. Once active, the property appears in the multiple listing service and on public websites.

Accurate listing data, professional photos, and responsive showing instructions improve results. Expired or withdrawn listings leave the market without a sale. For agents, a strong listing inventory is the foundation of a sustainable business.

Every successful sale begins with a properly written listing.