A visitor lands on your page, looks around, and leaves without clicking anything. That is a bounce. Bounce rate is the percentage of visitors who leave a website after viewing only one page. It is a simple metric with a complicated reputation.

A high bounce rate is often bad. It can mean your content did not match what the visitor expected. The page loaded slowly. The design confused them. But a high bounce rate is not always a problem. If someone finds the answer to their question on a single page and leaves satisfied, that is a good bounce. A dictionary site would have a high bounce rate by design. A blog post that answers a specific query is doing its job. Context matters. Compare your bounce rate to similar sites and to your own trends over time. Do not chase a low number blindly. Chase a useful experience.

What affects it

• Page load speed
• Content relevance
• Clear calls to action
• Mobile usability
• Traffic source quality