A retailer focuses exclusively on running shoes, or kitchenware, or outdoor equipment, and builds deep expertise in that category. That focused retailer is a specialty store. It competes on selection and knowledge rather than on breadth.

Specialty stores often employ staff who are enthusiasts in the product area. Assortment goes deeper than a general retailer can match. Customers who care about the category seek them out for advice and range. Pricing may be full or competitive depending on the brand positioning.

The format thrives when the category requires explanation or when customers value curation. Online specialists have extended the model beyond physical locations. A good specialty store becomes the default destination for its niche.

• Retailer focused on a specific product category
• Offers depth of assortment and expertise
• Staff often possess specialized knowledge
• Attracts customers seeking authority in the niche