🎨Differentiation

Making a product or service stand out from competitors.

💻Digital Marketing

Marketing using digital channels like search engines and social media.

➡️Direct Distribution

Selling products directly from producer to consumer.

📬Direct Marketing

Marketing that reaches consumers directly without intermediaries.

🚚Distribution Channel

The path a product takes from producer to consumer.

🔍Due Diligence

An investigation or audit of a potential investment.

⚡Dynamic Pricing

Adjusting prices in real time based on demand.

⚙️Efficiency Ratio

A ratio that measures how well a company uses its assets and liabilities.

📧Email Marketing (Business & Marketing)

Sending commercial messages to a group of people via email.

🌍Environmental Social Governance

A set of standards for a company's operations used by socially conscious investors.

🏔️Epic (Business & Marketing)

A large body of work that can be broken down into smaller user stories.

🧪Experiment

A research method where variables are manipulated to determine cause and effect.

👥Focus Group

A small group of people whose reactions are studied.

🔮Forecasting

Making predictions about the future based on past and present data.

🏪Franchise (Business & Marketing)

An authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities.

🏪Franchisee

The party in a franchise relationship that is granted the right to operate a business under the franchisor's name.

🏢Franchisor

The party in a franchise relationship that grants the rights to the franchisee.

🗺️Geographic Segmentation

Dividing the market by location.

💵Gross Margin

The difference between revenue and cost of goods sold.

💡Idea Generation

The process of creating new product ideas.

📈Income Statement (Business & Marketing)

A financial statement that shows revenues and expenses.

🔄Indirect Distribution

Using intermediaries to distribute products.

⭐Influencer Marketing (Business & Marketing)

Using influencers to promote products or services.

📈Initial Public Offering

The process of offering shares of a private corporation to the public.

🚫Insider Trading

The illegal practice of trading on the stock exchange to one's own advantage through having access to confidential information.

💡Intellectual Property (Business & Marketing)

A category of property that includes intangible creations of the human intellect.

🎤Interview (Business & Marketing)

A meeting of people face to face to gather information.

🤝Joint Venture

A business arrangement in which two or more parties agree to pool their resources for a specific task.

📋Kanban

A visual system for managing work as it moves through a process.

📄Landing Page (Business & Marketing)

A standalone web page designed for a marketing or advertising campaign.