🎣Lead Generation

The process of attracting and converting strangers into interested prospects.

🌱Lead Nurturing

Developing relationships with prospects at every stage of the buying cycle.

🏃Lean Startup

A methodology for developing businesses and products that aims to shorten product development cycles.

⚖️Leverage Ratio

A financial ratio that measures a company's ability to meet its financial obligations.

💧Liquidity Ratio

A financial ratio that measures a company's ability to pay off its short-term debt.

👥Lookalike Audience (Business & Marketing)

A group of people who share similar characteristics with an existing audience.

📊Market Research

The process of gathering information about consumers and the market.

✂️Market Segmentation (Business & Marketing)

Dividing a broad market into subsets of consumers with common needs.

🧪Market Testing

Testing a new product in a limited market.

🤖Marketing Automation

Technology that manages marketing processes and multifunctional campaigns.

🕳️Marketing Funnel

The journey a customer takes from awareness to purchase.

🎛️Marketing Mix

The combination of product, price, place, and promotion.

🔗Merger and Acquisition

The consolidation of companies or assets through various types of financial transactions.

🧪Minimum Viable Product

A version of a new product that allows a team to collect the maximum amount of validated learning.

📰Native Advertising (Business & Marketing)

Paid ads that match the form and function of the platform on which they appear.

💰Net Profit

The amount of money a company has left after all expenses are deducted.

📊Net Promoter Score

A metric used to measure customer loyalty.

🎯Niche Market

A specialized segment of the market for a particular product.

👀Observation

A research method where subjects are observed in their natural environment.

🌐Omnichannel (Business & Marketing)

A multichannel approach to sales that seeks to provide a seamless customer experience.

📜Patent (Business & Marketing)

A form of intellectual property that gives its owner the legal right to exclude others.

🖱️Pay-Per-Click

An advertising model where advertisers pay each time their ad is clicked.

📉Penetration Pricing

Setting a low price to gain market share quickly.

🤝Personal Selling

Face-to-face selling where a salesperson uses skills to persuade a customer to purchase.

📉Price Elasticity

The responsiveness of demand to a change in price.

📈Price Skimming

Setting a high price initially and lowering it over time.

💰Pricing Strategy (Business & Marketing)

The method used to price a product or service.

🆕Primary Research

Original research conducted to collect new data.

💼Private Equity (Business & Marketing)

Investment funds used to acquire or invest in private companies.

🏷️Private Label (Business & Marketing)

Products manufactured by one company but sold under another's brand.