📋Product Backlog

A prioritized list of work for the development team.

🛠️Product Development

The process of bringing a new product to market.

📈Product Life Cycle

The stages a product goes through from introduction to decline.

📏Product Line

A group of related products under the same brand.

📦Product Mix

The total range of products offered by a company.

📋Product Owner

The person responsible for defining and prioritizing the backlog.

💰Profitability Ratio

A financial metric used to assess a business's ability to generate earnings.

🤖Programmatic Advertising (Business & Marketing)

Automated buying and selling of advertising.

🎛️Promotion Mix

The specific blend of advertising, sales promotion, public relations, and personal selling.

🧠Psychographic Segmentation

Dividing the market by lifestyle, values, and personality.

🧠Psychological Pricing

Pricing based on consumer psychology, like $9.99.

📰Public Relations (Business & Marketing)

Managing the spread of information between an organization and the public.

💬Qualitative Research

Research that focuses on obtaining data through open-ended communication.

🔢Quantitative Research

Research that focuses on obtaining data through numbers.

🎲Random Sampling

A sampling technique where every member of the population has an equal chance of being selected.

🛒Retailer

A business that sells goods directly to consumers.

🎯Retargeting (Business & Marketing)

Showing ads to people who have previously visited a website.

💵Return on Ad Spend (Business & Marketing)

The revenue generated for every dollar spent on advertising.

📈Return on Equity

A measure of financial performance calculated by dividing net income by shareholders' equity.

📈Return on Investment

A measure used to evaluate the efficiency of an investment.

🕳️Sales Funnel

The process a sales team uses to move potential customers through the sales process.

🎁Sales Promotion

Short-term incentives to encourage the purchase of a product.

🎯Sampling

Selecting a subset of individuals from a statistical population to estimate characteristics of the whole.

🏉Scrum

A framework for managing complex projects, especially software development.

🏉Scrum Master

A facilitator for an agile development team.

📢Search Engine Marketing (Business & Marketing)

Promoting a website by increasing its visibility in search engine results pages.

🔍Search Engine Optimization

Improving a website's visibility in search engine results.

📚Secondary Research

Research using existing data.

📈Shareholder (Business & Marketing)

An owner of shares in a company.

📱Social Media Marketing

Using social media platforms to connect with audiences.