Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers—individuals with a dedicated social following and expert status—to promote products or services. It leverages the trust and relatability influencers have with their audience.

Influencers range from mega-celebrities to micro-influencers with niche audiences. Campaigns may involve sponsored posts, product reviews, giveaways, or affiliate links. Disclosure of paid partnerships is required by law in many countries. Influencer marketing can drive awareness, engagement, and conversions.

Key points

• Uses influencers to promote products
• Leverages trust and relatability
• Ranges from mega to micro influencers
• Requires disclosure