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LexiconDream

™️ 品牌

用于识别卖方商品的名称、符号或设计。

品牌

顾客能够识别出某个标志、配色方案，甚至是某种特定的语气，并立即将其与一系列预期联系起来。这种可识别的特征就是品牌。它将不同卖家的商品区分开来。

品牌体现在包装、广告、店铺设计和客户服务等方方面面。强大的品牌能够赢得忠诚度，并通常能够支撑较高的价格。打造品牌需要长期持续地兑现承诺的品质。声誉受损会迅速侵蚀品牌价值。

零售商可能销售全国性品牌，也可能开发自有品牌，或者两者兼而有之。品牌价值体现在重复购买率和推荐意愿上。在竞争激烈的市场中，品牌往往是顾客选择某个产品或商店而非其他产品或商店的首要原因。

Comments (5)

  1. Alex Torres
    The description is blank and the category is robotics. Brand doesn't seem like a robotics term at all. Confused.
  2. Nina P.
    Description is blank and the category says robotics. Brand is a marketing concept not a robotics one.
  3. Beth K.
    Another empty description. This page needs to be filled in. Hard to comment on something with no content.
  4. Bobby Chen
    Empty description again. A brand is a name, symbol, or design that identifies a company's products. Not sure why it's under robotics.
  5. Ray M.
    Assuming this is about branding, the robotics categorization makes no sense. Maybe it's a data entry error.

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