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LexiconDream

™️ 品牌

用於識別賣方商品的名稱、符號或設計。

品牌

顧客能夠辨識出某個標誌、配色方案，甚至是某種特定的語氣，並立即將其與一系列預期聯繫起來。這種可辨識的特徵就是品牌。它將不同賣家的商品區分開來。

品牌體現在包裝、廣告、店鋪設計和客戶服務等各方面。強大的品牌能夠贏得忠誠度，並通常能夠支撐較高的價格。打造品牌需要長期持續兌現承諾的品質。聲譽受損會迅速侵蝕品牌價值。

零售商可能銷售全國性品牌，也可能開發自有品牌，或兩者兼具。品牌價值體現在重複購買率和推薦意願。在競爭激烈的市場中，品牌往往是顧客選擇某個產品或商店而非其他產品或商店的首要原因。

Comments (5)

  1. Alex Torres
    The description is blank and the category is robotics. Brand doesn't seem like a robotics term at all. Confused.
  2. Nina P.
    Description is blank and the category says robotics. Brand is a marketing concept not a robotics one.
  3. Beth K.
    Another empty description. This page needs to be filled in. Hard to comment on something with no content.
  4. Bobby Chen
    Empty description again. A brand is a name, symbol, or design that identifies a company's products. Not sure why it's under robotics.
  5. Ray M.
    Assuming this is about branding, the robotics categorization makes no sense. Maybe it's a data entry error.

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