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🌍 Corporate Social Responsibility (Business & Marketing)

A business model that helps a company be socially accountable.

Corporate Social Responsibility (Business & Marketing)

Corporate social responsibility (CSR) is a business model in which a company is accountable to itself, its stakeholders, and the public for its social and environmental impact. It goes beyond profit to include ethical, social, and environmental goals.

CSR activities include sustainable sourcing, community engagement, philanthropy, fair labour practices, and environmental stewardship. It can improve brand reputation, attract talent, and reduce risk, though critics warn against greenwashing. Reporting frameworks include the Global Reporting Initiative and ESG standards.

Key points

Comments (3)

  1. Skeptic
    Some of it feels like greenwashing. Genuine long-term commitment looks different from annual reports.
  2. CSR manager
    Being socially accountable sounds good. Measuring real impact versus marketing claims is the hard part.
  3. Investor
    ESG metrics are pushing this further into mainstream evaluation. Still evolving standards.

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