A trademark is a symbol, word, phrase, design, or combination legally registered or established by use as representing a company or product. It distinguishes goods or services from those of competitors and protects brand identity.

Trademarks can be registered with national or regional authorities, granting exclusive rights to use the mark in connection with specific goods or services. They can last indefinitely if renewed and used. Examples include the Nike swoosh and the Coca-Cola name.

Key points

• Symbol or word identifying a brand
• Can be registered for exclusive rights
• Distinguishes goods or services
• Can last indefinitely if used