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🌱 Sustainability (Business & Marketing)

Meeting present needs without compromising future generations.

Sustainability (Business & Marketing)

Sustainability, in a business context, means operating in a way that meets the needs of the present without compromising the ability of future generations to meet their own needs. It balances economic, social, and environmental goals.

Sustainable business practices include reducing emissions, conserving resources, ethical sourcing, and circular economy principles. Sustainability can drive innovation, reduce costs, and build resilience. It is increasingly expected by investors, customers, and regulators, and is measured through ESG metrics.

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