📻Radio Spot

A short audio advertisement broadcast on radio stations.

👥Reach

The total number of different people or households exposed to an ad at least once.

⏱️Real-Time Bidding

An auction system that allows advertisers to bid on ad impressions instantly.

🔙Retargeting

Showing ads to users who previously visited a website or interacted with a brand.

📈Return on Ad Spend

A metric that measures revenue generated for every dollar spent on advertising.

🔍Search Engine Marketing

Paid advertising on search engines to appear in sponsored results.

📊Share of Voice

The proportion of total advertising in a market that belongs to one brand.

👛Share of Wallet

The percentage of a customer's spending in a category that goes to one brand.

🗣️Slogan

A short, memorable phrase used repeatedly in advertising to reinforce a brand.

📱Social Media Advertising

Paid ads delivered on social networking platforms to target specific users.

🏆Sponsorship

Financial support for an event or program in exchange for brand exposure.

🎞️Storyboard

A visual sequence of sketches that outlines the shots for a commercial.

🗄️Supply-Side Platform

Software used by publishers to manage and sell ad inventory automatically.

🎯Target Audience

The specific group of consumers most likely to respond to a particular advertising message.

🎯Target Rating Point

A metric measuring the percentage of a specific target audience reached by an ad.

📺Television Commercial

A paid audiovisual advertisement broadcast on television.

🗣️Testimonial

A personal endorsement of a product or service used in advertising.

⭐Unique Selling Proposition

A distinctive benefit that differentiates a product from its competitors.

🦠Viral Marketing

Marketing that encourages people to share a message rapidly through networks.

🎙️Voiceover

The recorded narration in an advertisement, often by a professional announcer.

💬Word-of-Mouth

Informal communication about a product among consumers that influences purchasing.