Cringe is slang for something that is embarrassing, awkward, or uncomfortable to watch. It describes a feeling of secondhand embarrassment, often triggered by socially awkward behaviour or outdated trends.

The term comes from the physical reaction of cringing—shrinking back in discomfort. It became popular online in the 2010s and is used as an adjective, noun, and verb. Calling something "cringe" is a common way to express disapproval or mockery on social media.

Key points

• Slang for embarrassing or awkward
• Refers to secondhand embarrassment
• Popular online since the 2010s
• Used as adjective, noun, and verb