A model is a person employed to display clothing and accessories. Models appear in runway shows, print campaigns, catalogs, and social media. The job is to wear garments in a way that makes them look appealing and communicates the brand's image. It is not just about appearance. Posture, movement, and expression all matter. A good model can make a garment come alive on camera or on the runway.

Types of modeling vary. Runway models walk in fashion shows. Editorial models appear in magazines and campaigns. Commercial models work in catalogs and advertising. Fit models help designers test garments on real bodies. Plus-size, petite, and mature models serve different markets. Some models specialize in body parts, like hands or feet. The industry has broadened in recent years, though many standards remain narrow.

The work is demanding. Castings are competitive. Rejection is constant. Hours are long. Travel is frequent. Pay ranges from modest day rates to millions for top names. Most models have short careers and need to plan for what comes next. Agencies manage bookings and take a commission. Contracts and image rights are important. Social media has given some models more control over their careers, but also more pressure to maintain a personal brand.

Common types

• Runway
• Editorial
• Commercial
• Fit
• Plus-size and niche