Affiliate marketing is a performance-based marketing strategy in which a business rewards affiliates for each visitor or customer they bring through their own marketing efforts. Affiliates may be bloggers, influencers, coupon sites, or comparison platforms.

Affiliates earn a commission on sales, leads, or clicks, tracked through unique links and cookies. It is a low-risk channel for merchants, as they pay only for results, and it allows affiliates to monetise their audience. Disclosure and transparency are important for trust.

Key points

• Performance-based marketing
• Affiliates earn commissions
• Tracked through unique links
• Low-risk for merchants